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How to Melt Away the Day (All of It, Waterproof Mascara Included)
![woman using goopgenes luminous cleansing balm](https://goop-img.com/wp-content/uploads/2024/01/hero-img-1.jpg)
After a night on the red carpet, Gwyneth wants every bit of makeup—including the waterproof mascara—off as fast as possible. With that moment in mind, we created a new all-in-one, silky-soft, truly elegant balm cleanser to lift away even the most stubborn makeup and sunscreen in a single step. No matter your skin type, it cleanses without stripping, going from balm to oil to milk, then rinsing away easily—for fresh, clean, beautifully hydrated skin.
“It melts into an oil, then a milk that feels so good on your skin—you almost forget that it works so well,” says Gwyneth. “It really takes it all off.”
The luxurious, addictively soft balm is made with Midsummer Night’s Dream Oil, which includes seven exquisite flower-oil extracts (jasmine, neroli, cherry blossom, damask rose, lavender, peony, and elderflower). The balm nourishes with antioxidants and minerals while helping maintain the skin’s natural protective barrier. It’s clinically proven to remove makeup, dirt, pollution, and sunscreen. It’s safe for sensitive skin and the delicate eye and lip areas. And it leaves skin looking and feeling dewy-fresh, moisturized, and radiant.
![luminous cleansing balm benefits](https://goop-img.com/wp-content/uploads/2024/01/infographic.jpg)
![luminous cleansing balm benefits](https://goop-img.com/wp-content/uploads/2024/01/1-Image.jpg)
![Even waterproof mascara and liner come right off.**](https://goop-img.com/wp-content/uploads/2024/01/cleansingBalm_editorialLaunch_secondary.gif)
![swipe of luminouis cleansing balm](https://goop-img.com/wp-content/uploads/2024/01/img-2.jpg)
100%
said the balm effortlessly removed their makeup.**
94%
said the balm removed even long-wear makeup, as well as sunscreen.**
91%
said the balm left their skin clean, moisturized, and silky-smooth.**
*Based on a clinical study of 33 women between the ages of 26 and 60.
**Based on a four-week third-party consumer study of 33 women between the ages of 26 and 60.
This cleanser does not:
![check mark](https://goop-img.com/wp-content/uploads/2024/01/Check.png)
Require additional makeup-removing products.
![check mark](https://goop-img.com/wp-content/uploads/2024/01/Check.png)
Strip or dry skin.
![check mark](https://goop-img.com/wp-content/uploads/2024/01/Check.png)
Use harsh surfactants or detergents.
How to Use It
The best first step in any routine, the balm melts away your day in seconds.
If you love a double cleanse, it takes everything off for the perfect start.
![woman scooping luminous balm](https://goop-img.com/wp-content/uploads/2024/01/img-10.jpg)
Step 1:
Scoop
With your fingers or the spatula that comes with the balm, take a pea-size dab of balm.
![woman melting luminous balm](https://goop-img.com/wp-content/uploads/2024/01/img-1-1.jpg)
Step 2:
Melt
Smooth the balm between your fingers to warm it.
![woman massaging luminous balm](https://goop-img.com/wp-content/uploads/2024/01/img-2-1.jpg)
Step 3:
Massage
Work into your skin (the balm will change into an oil), including the areas around the eyes and lips.
![woman using luminous balm by adding water](https://goop-img.com/wp-content/uploads/2024/01/step4.jpg)
Step 4:
Add Water
Splash your skin or wet the included organic cotton cloth and massage as the oil turns into a milk.
![woman rinsing luminous balm](https://goop-img.com/wp-content/uploads/2024/01/img-4.jpg)
Step 5:
Rinse
The milk washes away easily, leaving your skin soft, hydrated, and healthy-looking.
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![woman cleansing her face](https://goop-img.com/wp-content/uploads/2024/01/img-11.jpg)
![woman cleansing her face](https://goop-img.com/wp-content/uploads/2024/01/img-9.jpg)
Melt away the day.
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